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BROKER RECRUITING

Why Your Recruiting Pipeline Keeps Running Dry

A brokerage cannot grow on occasional bursts of recruiting activity

Frank PerdichizziCEO and co-founder, Capped

A surprising number of brokerages do not have a recruiting pipeline. They have a list of names, a few old conversations and periodic bursts of activity when production slows or an agent leaves. That creates pressure, inconsistency and frustration because every recruiting push feels like starting over.

A healthy pipeline requires a steady flow of new opportunities, clear stages, scheduled follow-up and visibility into what is working. Broker-owners should know how many agents entered the pipeline, how many qualified, how many booked appointments, how many attended and how many ultimately joined. Without those numbers, recruiting becomes a matter of effort and hope instead of a manageable business process.

Capped is designed to consistently put qualified recruiting opportunities into motion. Agents respond to targeted messages, complete qualification steps and book time directly with the broker. That allows the brokerage to build momentum without depending on the broker to make another hundred cold calls.

The full guideHow do independent brokerages recruit more agents?The seven ways brokerages recruit agents, what each costs and how fast it works, compared with real numbers, plus where to start at 20 agents and at 100.

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